Fans of Fans
Soccer fans go to extraordinary lengths to support their teams,
but who supports them?
To differentiate XFINITY from other brands, this campaign focuses on
the soccer fans rather than the teams or players.
It showcases XFINITY’s appreciation for fans
by celebrating their sacrifices and enriching their soccer experience.
Broadcast
‘MATCH DAY’
‘ODE TO THE FANS’
Online Videos
Social Media
Corporate
