NASCAR MOVES YOU
NASCAR TE MUEVE
I WAS ASSIGNED WITH creating A COMMUNICATION PLATFORM AND integrated campaign FOR NASCAR to appeal to the Hispanic audience, From naming, to concepting, to final executions.
Broadcast
VO: What is NASCAR? Is it determination or resistance? Is it discipline or performance? Willpower or speed? To us, it's the heart behind the machine.
VO: Every night, I dream of being a great athlete. A superhero. I dream of being tough. Being worshiped by millions of fans. I dream of being ahead of them all. A warrior in shining armor. An astronaut. I dream of being a race car driver.
Radio
VO: The heart. An engineering masterpiece. As vital as the car’s engine. Listen to it carefully…
A heart wants to go 300 kph. Into a 33 degree banked turn. It hates slowing down. And anyone who tries to reason with it.
The heart has a mind of its own. You may drive the car, But it is the heart that drives you.
Get your heart racing at NASCARteMueve.com
Collateral
